Celebrating World School Milk Day in Ireland
The National Dairy Council in the Republic of Ireland celebrated World School Milk Day at one of Europe’s largest outdoor exhibitions and agricultural trade shows – The National Ploughing Championships. The event took place in County Laois this year, which attracted over 230,000 visitors over three days.
The day started early for the National Dairy Council with television station TV3 broadcasting their “Ireland AM” morning show from the NDC exhibit as a celebration of World School Milk Day.
The broadcast created a unique opportunity for the NDC nutrition team to highlight the importance of the EU subsidised School Milk Scheme. The day was filled with fun and a class of primary school children participated in showcasing the dairy education programmes that the NDC co-ordinates for primary and secondary schools. Irish Olympic boxer and primary school teacher Darren O’Neill talked about his diet, nutrition and sports training.
Irish Minister for Agriculture, Food & The Marine, Simon Coveney T.D., also took part in the World School Milk Day celebrations by visiting the NDC exhibit and joining Zoë Kavanagh, NDC Chief Executive, in speaking to TV3 about the importance of dairy education in primary and secondary schools across Ireland.
Inspiring Taste Buds
Within the National Dairy Council exhibition ‘Dome’, Chef Phelim Byrne inspired taste buds with free cookery demonstrations, sharing cookery tips and showing the many versatile ways we can enjoy Irish milk as well as yogurt, cheese, butter and cream in some tasty recipe ideas. One of his featured cookery demonstrations was about ‘Cooking with Kids’ to encourage children to get active and develop their culinary skills.
NDC Nutritionist Caroline O’Donovan says that World School Milk Day creates a platform to highlight to Irish families that milk is readily available and convenient, but that it also provides consumers with a relatively inexpensive source of nutrients.
“Milk provides a package of nutrients such as calcium, protein, iodine, vitamin B2 and vitamin B12. So, not only is milk an affordable source of a range of important nutrients – but the versatility of milk and milk products makes them great value for money too as they are perfect for use in a wide range of cooked and baked dishes and across many meal time and snacking occasions,” says Ms. O’Donovan.
Throughout the country Irish Co-operatives provided school children with free milk in celebration of World School Milk Day 2013.
Find out more
You can find out more about the work of the National Dairy Council on its website www.ndc.ie.
You can also find the National Dairy Council on Facebook/NDCIreland or follow on Twitter @NDC_ie