World School Milk Day

World School Milk Day 2015 will be celebrated on Wednesday 24 September. This day provides an important opportunity to focus attention on milk as a global nutritious food, with a special emphasis on the nutritional status of children.

World School Milk Day was initiated by the UN Food and Agriculture Organization (FAO), which actively encourages milk and dairy consumption as part of a daily diet. All aspects of milk are celebrated in many countries all over the world, and the number of countries and activities are increasing every year.

Browse through our World School Milk Day archive to find out how IDF members have celebrated in recent years…

Raising Awareness with parents, teachers and children

On World School Milk Day, Tetra Pak Belgium launches a Facebook contest ‘Super Buveurs de Lait’ for the French speaking schools and ‘Lekker met Melk’ in Flanders.

Along with the contests two informative websites have been created: www.laitecole and

The purpose of these activities is to increase awareness with parents, teachers and children about the importance of milk in a balanced diet for a sound development of young people.

The website and the contest will be communicated in an e-mailing addressed to all nursery and primary schools in Belgium and via a press release in French and Flemish.

The press releases will also include some results of the survey Tetra Pak recently conducted together with the NGO GoodPlanet, on children’s breakfast habits and milk drinking behavior. Magda Buelens, Environment and Public Affairs Director for Tetra Pak Benelux and nutrition experts can be contacted by journalists for comments.



A Press Conference to Kick Off World School Milk Day 2013

On Tuesday 24 September a Press Conference will mark the start of a school campaign in the GO! Basis- en kleuterschool De Kattensprong in Tervuren to encourage school milk.

According to a recent study by Vlerick Management School and a survey of the NGO GoodPlanet, this is badly needed as fewer and fewer schools are distributing milk to pupils, and on top of this 1 in 3 children do not eat breakfast, meaning they do not drink milk at home.

The school campaign and research are represented by Magda Buelens, Environment and Public Affairs Director Tetra Pak Benelux and Inge Coene, nutrition specialist at the Nutrition Information Centre (NICE).

Program of the conference:

10:10 – 10:25 Milk distribution on the playground (with the possibility of children to ask questions, to film or photograph)
10:30 – 11:00 Presentation milk survey research in children and Vlerick study on trends and evolutions of school dispensation school and launch awareness campaign – Magda Buelens
11:00 – 11:30 Is there room for milk in a healthy diet? – Inge Coene


Putting the spotlight on teenagers’ nutrition

ImageA national media release for World School Milk Day was distributed, putting the spotlight on teenagers’ nutrition and reminding them of the importance of the dairy food group. The release highlighted a new Australian study by Edith Cowan University that debunks the myth that milk, cheese and yogurt are associated with weight gain in adolescents.

View the media release online here:

Social media

World School Milk Day has also been publicised via the Dairy Australia social networks:

Schools network

Information on World School Milk Day was included in an e-news that was distributed to the Dairy Australia school database of approximately 9000 contacts. This included information on World School Milk Day, as well as ideas for activities, games, recipes, links to educational collateral, links to the FAO website and an image of the FAO face mask.


Celebrating World School Milk Day 2013 in Croatia

In Croatia, the Croatian Dairy Union organized a celebration of the 14th World School Milk Day in cooperation with thirteen elementary schools and twelve kindergartens. Celebration was also supported by Croatian Agricultural Agency, City of Zagreb – City Office for Agriculture and Forestry and City Office for Education, Culture and Sport and four Croatian dairies – Dukat, Vindija, Belje and Ledo who promoted WSMD by donating milk and dairy products such as fermented milk, chocolate milk and cheese.

Children prepared an appropriate, interesting, and entertaining program with the wholehearted support of teachers. Program consisted of songs, plays, games, dances and sketches on the theme of milk.

School children presented their interesting and educational program with poems, games and dances on the theme of milk, which showed their “appetite for milk”. Croatian Dairy Union promoted milk with a magazine “Mlijeko i Ja” (Milk and me) – popular journal about milk and its benefits for health. Specials guests were young farmers, children dressed in traditional costumes with calves who delighted all present. Croatian Dairy Union organized a humanitarian action named “Croatian dairies donate milk and dairy products”, which was this year donated to a school for children with special needs “Nad lipom”.


A School Poster Campaign across Finland

Two different posters have been made to be put up in school canteens across the country. These posters are in Finland’s two official languages, Finnish and Swedish.

Poster1 Poster2

Engaging with the Press

Pic1Press Releases about World School Milk Day are also sent. One is sent a month beforehand, and another just before.

The Milk Maid is the figurehead for dairy communication, and will make various radio and television appearances.


Who can paint the most beautiful cow?

Lower Saxony is home to around 786,000 dairy cows, and World School Milk Day is the perfect opportunity to educate school children about dairy farming and the nutritional benefits of milk. The region’s dairy industry association (LVN) launched a drawing competition to find the most beautiful cow artwork.

The format or whether the drawing is made with ink, colored pencil, charcoal or other, whether it is a joint effort of the whole class or the creative work of a pupil or a student, does not matter. It is only important that the images themselves are painted and show one or more cows. On 19 December 2014, the LVN will submit the art to a jury of experts, and the winners will be selected on 11 March 2015 by the Lower Saxony Ministry of Agriculture.

picThe Prizes:
1st Prize: class trip to a dairy farm, complete with a day of shooting with the cows and a camera crew from “My KuhTube”.
2nd Prize: A seating area for the class / school
3rd-5th Price: One week school milk for the class

The contributions provided with names of the students, school name, grade, age, and contact can be sent to the following address:
Landesvereinigung der Milchwirtschaft Niedersachsen eV
Painting Competition
Seelhorststraße 4
30175 Hannover

The aim of the World School Milk Day celebrations is to improve the image of milk in schools because milk is nutrient dense and therefore vital for the development of children and adolescents. If a child does not want to, or cannot, eat anything in the morning at home, school milk is an important opportunity to provide a healthy snack.

Press Release

Download the LNV Press Release to promote World School Milk Day and the painting competion here

Plans for World School Milk Day 2013

Although School Milk is promoted all year round in Germany, World School Milk Day will see some special celebrations. The central message in the School Milk Campaign is that “there is a connection between good academic performance, good school food and physical fitness.”

Staying Fit and Focused Throughout the School Day

A good diet and plenty of exercise are the best conditions to be fit and focused throughout the school day.

The Dairy Industry Association is using the popular sport Parkour to encourage secondary school students to keep active and healthy.

The Ministry for Climate Protection, Environment, Agriculture, Conservation and Consumer Protection of North Rhine Westphalia and the state dairy industry association Nordrhein-Westfalen eV sat down together to discuss the promotion of healthy lifestyles in schools. The information was conveyed by different media and programs as part of the school milk campaign.


In Bonn, Lotte the cow will be joining students at the Ludwig-knight-school in their exercise program.

The Importance of Dairy for Healthy Teeth

The State Association of the Bavarian dairy industry will be at the central event of the Bavarian Association of Dental Health Association (LAGZ) in Regensburg. Together the two organizations will be emphasizing the importance of dairy products for healthy teeth.

For more information on School Milk in Germany take a look at–veranstaltungen/index.html


Celebrating World School Milk Day in Ireland

The National Dairy Council in the Republic of Ireland celebrated World School Milk Day at one of Europe’s largest outdoor exhibitions and agricultural trade shows – The National Ploughing Championships. The event took place in County Laois this year, which attracted over 230,000 visitors over three days.

Televised Broadcast

The day started early for the National Dairy Council with television station TV3 broadcasting their “Ireland AM” morning show from the NDC exhibit as a celebration of World School Milk Day.

The broadcast created a unique opportunity for the NDC nutrition team to highlight the importance of the EU subsidised School Milk Scheme. The day was filled with fun and a class of primary school children participated in showcasing the dairy education programmes that the NDC co-ordinates for primary and secondary schools. Irish Olympic boxer and primary school teacher Darren O’Neill talked about his diet, nutrition and sports training.

Irish Minister for Agriculture, Food & The Marine, Simon Coveney T.D., also took part in the World School Milk Day celebrations by visiting the NDC exhibit and joining Zoë Kavanagh, NDC Chief Executive, in speaking to TV3 about the importance of dairy education in primary and secondary schools across Ireland.

Inspiring Taste Buds

Within the National Dairy Council exhibition ‘Dome’, Chef Phelim Byrne inspired taste buds with free cookery demonstrations, sharing cookery tips and showing the many versatile ways we can enjoy Irish milk as well as yogurt, cheese, butter and cream in some tasty recipe ideas. One of his featured cookery demonstrations was about ‘Cooking with Kids’ to encourage children to get active and develop their culinary skills.

NDC Nutritionist Caroline O’Donovan says that World School Milk Day creates a platform to highlight to Irish families that milk is readily available and convenient, but that it also provides consumers with a relatively inexpensive source of nutrients.

“Milk provides a package of nutrients such as calcium, protein, iodine, vitamin B2 and vitamin B12. So, not only is milk an affordable source of a range of important nutrients – but the versatility of milk and milk products makes them great value for money too as they are perfect for use in a wide range of cooked and baked dishes and across many meal time and snacking occasions,” says Ms. O’Donovan.

Throughout the country Irish Co-operatives provided school children with free milk in celebration of World School Milk Day 2013.


Find out more

You can find out more about the work of the National Dairy Council on its website
You can also find the National Dairy Council on Facebook/NDCIreland or follow on Twitter @NDC_ie


Celebrating World School Milk Day 2014 with “The Big Slurp”

Big SlurpFor World School Milk Day this year, the Fonterra Milk for Schools programme is inviting their 1,491 schools to take part in “The Big Slurp”. Over 170,000 kiwi kids will be invited to create creative cow masks, pop them on, and at 10:30am NZT, take a slurp of their Fonterra Milk for Schools milk to celebrate World School Milk Day.

Each school has been sent a fun activity pack, and are asked to take photos of the day to share on the programme’s website, and to be shared on Fonterra’s Facebook & Twitter accounts. The hashtags #fonterramilkforschools and #worldschoolmilkday will be used.

More information can be found here:
Fonterra will also be promoting World School Milk Day with fun facts leading up to, and on the day, and

Download the Big Slurp Poster here


Engaging Dieticians and Nutritionists

Activities arranged by the Norwegian Dairy Council on World School Milk Day 2014 include:

  • Arranging a seminar for dieticians/nutritionists
  • Sending out a press release
  • Releasing the numbers for attendance on the school milk programme for each of the 19 counties of Norway

Free Seminar for Teachers

A free seminar for teachers is being organized by the Information Office of Dairy Products ( and TINE on “Diet and wellbeing in schools” to celebrate World School Milk Day, 25 September 2013.

The seminar will feature a number of inspirational speakers covering a wide range of topics:pic

  • WorldclassFriends – An international dimension of school education
  • Health Directorate for School Meals
  • Presentation of teaching program “The digital milk carton”
  • Social Media in Education
  • Røris
  • Does it matter what we eat?
  • Nutrition for the Future – sustainability and health go hand in hand

For full details of the event (available in Norwegian):


World School Milk Day in Korea

This year’s event will have the slogan “My best friend, Milk at school!

The event aims to:

  • Inform the interest and effort of each country on School Milk to the educational field (for teachers and students)
  • Promote the recognition and expansion of School Milk by gathering teachers and students to participate in the event

School Prizes

  • Best School Award
  • Elementary School: Milk Poster
  • Middle School: Milk related episode
  • High School: Video clip on milk
  • Teachers: Picture on School Milk

Host & Sponsors

Host: Ministry of Education, Ministry of Agriculture, Food & Rural Affairs
Organizer: Korea Dairy Committee (IDF Korea)
Supporter: Educational Authority, Korean Dietetic Association, Dairy related organizations
Sponsor: Dairy processors

World School Milk Day in Korea

2012’s prize winners

Pic1 Pic2


Countdown to World School Milk Day


The Dairy Council will celebrate with the Countdown to World School Milk Day, beginning Friday 19th September.

During the Countdown, The Dairy Council will provide information and fun facts about milk and nutrition for school children, and recipes for including milk in the diets of school children to target audiences of parents, schoolteachers, national and trade media.

The Dairy Council will use Twitter form 19th September to send feeds to key parent and teacher’s groups announcing the Countdown to World School Milk Day. Daily tweets will direct parents and teachers to The Dairy Council’s consumer website.

The site will feature a brief history of school milk, historic images from The Dairy Council archive, a video made by pupils from the Chelsea Academy (‘Milk It in Chelsea’) and press releases to national and trade media, which will be issued daily from Monday 22nd September.