World Milk Day 2020 celebration with International Dairy Federation
World Milk Day was initiated in 2001 by the UN Food and Agriculture Organization (FAO), which actively encourages milk and dairy consumption as part of a daily diet. All aspects of milk are celebrated in many countries all over the world, and the number of countries and activities are increasing every year.
Raise a glass to success! 62,000 posts and 308 million impressions! Read the official World Milk Day 2020 report
Our Chinese members celebrating world milk day by raising a glass with our IDF president Judith Bryan. The Chinese National Committee also arranged a dairy nutrition week to promote the health benefits of dairy products to consumers with a series of activities. On June 1-3, the special science popularization activity of dairy knowledge, and the enterprise home day activity were broadcast live on four website: China Economic Net, CNR.com, Toutiao.com, and Tencent micro TV. The three-day activity was watched by nearly 1.35 million citizens. The series of activities were jointly organised by Beijing Dairy Association and Hebei Dairy Association, supported by Yili group, Mengniu dairy group, Junlebao dairy group, Feihe China, Beijing Sanyuan Foods, Tetra Pak (China), Royal Friesland, Bright Dairy, Nestle (China) , Baiyue Goat Milk Group, Milkground and other well-known enterprises.
Our IDF members in Germany raising a glass for World Milk day 2020. The national committee have also published 2 press releases outlining their activities, which includes great promotions and prizes for everyone. Prizes, including a weekend on the farm were done via raffle for the lucky winners. A short film will also be available in German from the 29th of May outlining how milk can still connect individuals globally during the CO-VID 19 crisis. To view the video and find out how you can participate in the competition, all information can be found here.
Our IDF member in Korea had various activities through their digital channels due to the outbreak of COVID-19. The national committee had hosted a video contest sharing recipes with milk and dairy products with the total number of 125 participants. A Milk Quiz Contest was also organized on June 1st, sharing recipes using milk and dairy products. You can find all activities related to World Milk Day on their website here. (Please note that all activities will be in Korean).
This year, Israel planned to celebrate its World Milk Day through an organizing seminar for dietitians on Milk Production and Clean Eating. Due to the Covid-19 pandemic, the seminar was held as a webinar. The parliament members were also introduced to an exclusive dairy farm tour organized by the national committee. Dairy product sales are also expected to triple during the holiday week in Israel.
Our members from India had many exciting new activities for the upcoming World Milk day. Including a social media campaign through images and videos which underlines the correlation between milk and immunity, safety, quality, and nutrition on one hand and livelihood of small farmers, as well as dairy cooking competitions that were hosted over Facebook. Amul Topical: A dedicated topical on World Milk Day was also released in 44 National and regional newspapers of India with a combined circulation of 50 Million copies. The World Milk Day topical was also carried in billboard sites across India. All activities can be found on their facebook page here.
Our Norwegian members have various interesting activities which you can find on their Facebook page. This includes a video and article outlining the reasons why drinking dairy is beneficial, as well as an Instagram story including short clips and photos on how to use milk in cooking.
As part of the World Milk Day celebrations, IDF New Zealand published a sponsored quiz in the New Zealand Herald testing the audiences knowledge on the history of New Zealand contribution and work in the Dairy sector, as well as various virtual activities, including the fun Fonterra World Milk Day #balancedgoodness challenge which included balancing milk in unique ways without it falling. Various articles were also published on their website promoting the goodness in milk and its nutritional benefits with the help of nutritional experts.
All stakeholders of Turkish Dairy Industry celebrated World Milk Day on 1st June, 2020. As holding any physical meeting or activity is not recommended by the authorities, a video conference was organised by the National Dairy Council on World Milk Day. All the shareholders of the sector including Minister of Agriculture and Forestry, dairy farmers, milk processors, NGO representatives, academicians, retailers attended the online activity. There were several live connections with dairy farmers, and dairy plant factories were made during the webinar. At the end of the activity all the participants, more than 600 people, raised a glass of milk at the same time.